Teradata — making complex technology easier to understand
Turning dense AI, data, and platform concepts into digital experiences with clearer hierarchy, stronger visual logic, and a more consistent story.
Role
Interactive Visual Design Manager
Timeline
March—July 2026
Team
Product, marketing, UX, creative, and technical stakeholders
Surface
Web pages, landing pages, product stories, visual concepts, and reusable assets
Figmaas the shared space for concepts and review
Complex → clearthe central experience challenge
Reusableassets and patterns across concurrent work
01 · Context
The problem worth solving
Enterprise technology products often ask a lot of the audience: unfamiliar concepts, layered capabilities, and multiple stakeholders with different priorities. The page has to orient the visitor before it can persuade them.
At Teradata, I supported product and marketing initiatives by translating complex material into focused visual concepts, clearer content presentation, and reusable design assets that teams could review and evolve together.
The design questionHow might we make sophisticated enterprise AI and data products feel understandable—without flattening the detail that makes them valuable?
02 · The work
My contribution
01
Clarify the story
Work with product, marketing, UX, and technical partners to understand the concept, audience, desired action, and information that had to survive simplification.
02
Create visual order
Use Figma to explore hierarchy, layout, content groupings, and interface-focused visual concepts. Make the relationship between ideas visible before adding more detail.
03
Systematize the output
Organize reusable assets, apply consistent visual logic, and use structured reviews plus AI-assisted workflows to accelerate iteration without losing quality control.
What I owned or directly supported
Figma concepts, layouts, and interface-focused assets
Visual hierarchy and content-presentation recommendations
Cross-functional design reviews and iteration
Reusable design assets and consistency across workstreams
AI-assisted ideation and production workflows
Web and landing-page experience support
Visual walkthrough
Making a pricing model easier to scan
An illustrative layout reconstruction using the current public pricing page as a content reference. The annotations show hierarchy and reusable layout principles relevant to my visual design work.
Reconstructed for portfolio presentation · Illustrative layout
TeradataAnnotated page study
TeradataPricing overview
01
Pricing overview
Plan your baseline. Scale with demand.
A predictable commitment, with additional capacity for changing workloads.
02
Baseline
Fixed capacity
Committed resources for consistent workloads.
Variable demand
Flexible capacity
Additional resources as workload needs change.
03
Questions to explore
How is consumption measured?
Which deployment fits the organization?
Discuss pricing with a specialist
Schematic page study. Copy is paraphrased; controls shown inside the illustration are non-interactive. No before-and-after or testing result is implied.
Some details are intentionally generalized to respect client, partner, and project confidentiality. Public links represent the broader digital ecosystem and are not intended to claim sole authorship of every element shown. Live websites may have changed since my work.