Case study · Commercial + retail real estate
Connecting UX, content, and Adobe Experience Manager to improve campaign discovery and deliver consistent corporate and property experiences.
Brookfield’s commercial and retail websites serve several audiences: prospective tenants, business owners, property visitors, and corporate stakeholders. Each needs a clear path through a large portfolio of content.
As a Digital Platform Specialist, I translated marketing requirements into UX/UI layouts, wireframes, AEM pages, templates, and components. I worked with architects, developers, and creative teams to carry those decisions through publishing and QA.
The design questionHow might we help people find relevant opportunities while keeping a global portfolio consistent, accessible, and practical for teams to maintain?
For Partner to Empower, I helped redesign the front-end layout and navigation so the program information was easier to discover and follow. I paired those changes with SEO keyword recommendations for page copy and metadata.
Translated stakeholder requirements into wireframes, templates, components, and authored pages. Organized DAM assets and supported content across commercial, retail, and regional websites, including sustainability content.
Reviewed more than 200 pages for accessibility, coordinated release QA with partner teams, and established Adobe publishing standards for more than 130 global executive pages. Trained colleagues on AEM and internal publishing workflows.
What I owned or directly supported
Visual walkthrough
An illustrative reconstruction of a program landing page, grounded in public Partner to Empower information. It demonstrates navigation and content grouping; it is not a recovered version of the 2022–2023 page.
Reconstructed for portfolio presentation · Illustrative layoutPartner to Empower
Explore support for business owners growing a brick-and-mortar presence.
Retail workshop learning led by industry experts.
Mentorship and connections with other business owners.
Find program details and a route to the right team.
Contact the program teamPublic content used as reference; current websites may differ from the experience during my tenure. Prepared October 2026.
Helped deliver Partner to Empower UX and SEO improvements associated with a 41% increase in traffic, as reported in my project materials.
Completed more than 3,000 digital marketing requests with a reported 98.2% completion rate across concurrent workstreams.
Established repeatable Adobe publishing standards covering more than 130 global executive pages.
Reviewed more than 200 pages for accessibility and helped teams deliver more consistent content across the portfolio.
Representative public examples
Partner to Empower · Original campaign URL (now retail resources)North America office sustainability · U.S. portfolioIndia · Regional website and sustainability contentSome details are intentionally generalized to respect client, partner, and project confidentiality. Public links represent the broader digital ecosystem and are not intended to claim sole authorship of every element shown. Live websites may have changed since my work.